Crafting the Customer Experience: Strategies to Improve Customer Loyalty During a Crisis


Customer loyalty is more important than ever before during a crisis. The world is still reeling from Covid-19, and is now rocked once again by global racial tension. Businesses are eager to prove that they are still, and have always been, the right choice for consumers. The best way to solidify customer loyalty is to provide outstanding customer service. In this session, you will learn how great customer service sets businesses apart from their competition, and how to use customer service strategy to not only keep, but earn new business.

This is an overview. You are invited to join this speaker for a deep dive into social media based customer service strategies, which are vitally important as more businesses are using social media to address customer concerns, in the workshop – How to Provide Outstanding Customer Service on Social Media.

Business and Entrepreneurship

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