WORKSHOP: How to Get Press Coverage


This webinar will teach the basics of creating pitches that get media attention, how to develop press plans, and build media relationships.

So you have a story that you think is newsworthy! But, how do you make your story stand out amid the hundreds of pitches journalists and media outlets receive every day? Drafting a press release or having a media kit simply isn’t enough. There is an art to pitching which makes the difference between what gets a follow-up and what’s forgotten.

Your instructor for this workshop, Melissa Noel is an award-winning multimedia journalist with 10 years of network tv and digital news experience. She began her career on the National Assignment Desk at ABC News and now specializes in coverage of the Caribbean. She has also worked for MSNBC,,, and Melissa is currently a freelance correspondent for One Caribbean TV/ ABC USVI as well as a contributor to In addition to her role as a Caribbean correspondent, she works as a journalism educator with the Pulitzer Center on Crisis Reporting. Melissa holds a BA in broadcast journalism from Howard University and an MA in journalism and urban affairs from the City University of New York Graduate School of Journalism.

Type of Class: First Come, First Serve

Spaces Available: 15

Workshop Fee: $40

This Class Will Cover:

 – How to create a press plan

 – Connecting with press and building relationships

 – Understanding what makes a good story idea from a reporter’s perspective

 – What makes a good pitch and how to write one

 – Best practices for pitching journalists and bloggers

 – Pitfalls to avoid when doing press outreach

 – How to pivot and pitch relevant angles when the news cycle changes

In this workshop, attendees will learn the basics of creating a strategic media plan, crafting standout pitches, how to build relationships with media and specific strategies on who, when, and what to pitch to obtain media coverage. You will also learn how to pivot and pitch relevant angles when the news cycle changes due to a crisis or other breaking news.

How to Register:

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